Many of you will have heard of the British clothing brand 'Jack Wills'. Now I've known about Jack Wills since about 2008 and have loved their clothes up until about eighteen months ago when they went global and every Tom, Dick and Harry owned an infamous Jack Wills hoodie.
Now this post is not intended to portray Jack Wills in a bad light however, I think that they have lost their 'elite' cliental since they've opened more stores and extended their sale periods. Personally, Jack Wills' clothing quality has never really been 'great' however, I did not mind paying their prices for clothing that I knew not many people had. However, in the past two years so many people have jumped on the band wagon that it's almost about to break because let's face it as soon as a certain amount of people have it the 'hipsters' and 'indie' people will stop buying it then everyone else will gradually move to another brand and Jack Wills will be back to where it started.
Over the years I have supported Jack Wills and purchased a vast amount of their clothing for numerous reasons that span from the fact that I liked to it me just wanting 'that jumper'. However, these days I'm trying to steer clear of Jack Wills just because I don't want to look like everyone else, I don't want to have paid sixty pounds for a hoodie that I twenty people wearing in the same day and I certainly do not want to be classed as a 'fashion sheep'. On the other hand, I do still wear Jack Wills clothing from time to time however, the only time it ever makes an appearance is when I go to the Jack Wills Polo or when I'm dressing for a day at sixth form (I have to wear a suit).
Another thing that really gets on my nerves is the fact that their product portfolio has extended so much over the past two years that they simply have no where to put them in the stores so they end up putting them in the changing rooms! Like the old saying goes "too many cooks spoil the broth" in Jack Wills' case "too many products spoil your brand and reputation"
Let's be honest though, people will forever be buying Jack Wills and supporting them however, I feel that everyone has a Jack Wills phase and as soon as you're out of it you pretty much forget it ever existed!
That's my post for today, I hope you're all doing amazingly well.
As usual all of the links you will ever need are in the contact me section of my blog!
Harry.
